During his twelve-years at Irrational, Bill designed award-winning levels such as BioShock’s “Welcome to Rapture” and “Fort Frolic”. On BioShock Infinite, Bill was Design Director before taking over UX, which ignited a passion that led to his Master’s Degree from Bentley University for Human Factors in Information Design. Now Founder and Creative Director at The Deep End Games whose debut Perception arrived in June 2017, Bill spends his days finding new ways to creep people out, much to the dismay of his many small children.

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